Our branding changes will not affect our level of customer service.
We have some very exciting news—we’re rebranding. I’m sure many of you are scratching your head and thinking, “Why in the world is she doing that?” This year, we hired a marketing firm called Bos Creative to take a look at the company from the outside and the inside, and tell us if we had all the pieces right. They said that we were doing some important things right, but they had a few changes to suggest. It’s not good enough to just stand out. We want to make sure that we also properly represent people, and be transparent with how we do business.
“We want to make sure that we stand out.”
Our clients will still get the same amazing service and dedication, but our logo is going to change because honestly, it looked a little too corporate. It’s now a little softer with more swish. It definitely represents our personality better. We’re very excited to share this new brand with you!
Bos Creative told us that they didn’t feel like we should change our tagline: “The experience matters”. That statement is really important to us, and we hope it’s important to you to know how much we care about it. The experience encompasses how we interact with you and make you feel throughout the process, not just market knowledge.
You’ll see all of our logos changing in new updates, but we haven’t changed how we take care of you. If you have any questions or input, we always like to hear from you. You’re important to us. You can always give us a call or send us an email.
